Getting all of this data into one place, however, is more difficult than it may sound.ĬBT has been able to accomplish all of the above by leveraging Rockerbox’s data outputs rather than having to hire. Given this background, CBT Nuggets is especially interested in having all of their cross-channel, log-level marketing data in-house. They’ve invested in building out a Data Analytics team that manages the maintenance and building of a centralized source of data that marketing can make decisions from. Marketing at CBT Nuggets is highly rooted in data. This gives CBT Nuggets "insight into YouTube that we completely would have missed otherwise.”ģ) Centralizing all of their marketing data CBT Nuggets has the ability to control how Rockerbox leverages these survey results, resulting in conversion credit being shifted away from direct and towards YouTube.
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Rockerbox’s integration with CBT Nuggets ingests these survey results and combines them with the full user-level path to conversion that Rockerbox has constructed.
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“From a marketing perspective, the single most valuable survey we have is the one question ‘How did you find out about us’ dropdown on the free trial,” says Zac. To tackle this, CBT Nuggets has implemented post-purchase surveys. YouTube is an important channel for CBT Nuggets that has always been difficult to track. With Rockerbox, Matt and Zac have the ability to catch these differences and are more aware of the data issues coming from Google Analytics.Ģ) Evaluating YouTube via post-purchase surveys There are times when “Google Analytics says this drove one conversion and Rockerbox says it drove one hundred,” says Zac. Since the CBT Nuggets team has started to leverage Rockerbox, they’ve been able to confirm that the data coming out of Google Analytics is often flawed. However, Matt never found this setup, especially the reliance on Google Analytics, to be sufficient. Prior to Rockerbox, CBT Nuggets primarily evaluated its marketing performance by looking across Google Analytics and platform-reported numbers. Its comprehensive library contains thousands of training videos ranging from Cisco networking to Microsoft Word.ġ) Lessening their reliance on Google Analytics Take advantage of the programs we offer today.CBT Nuggets is a leading subscription provider of training, primarily in IT, project management and office productivity topics. You can connect with us on Facebook, Twitter, Instagram, LinkedIn, and YouTube for our most recent updates.
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They receive access to our training, coaching services, and an exclusive online study group tailored to retired military tech professionals. Our Outside the Wire program helps military personnel who are transitioning to civilian life develop the skills they need to pursue IT careers. military service men and women who are in their last six (6) months of service prior to separation. Outside the wireĬBT Nuggets offers a free six-month subscription via the Outside the Wire program to active duty U.S. Please note: Any third-party sites claiming to offer discount codes on our behalf are not affiliated with us and their offers won't be honored.
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We also have special offers for groups like the U.S. We provide discounts for multiyear agreements. Learn more about what you can accomplish during your free week. The free week provides you with access to our entire library of training and most of our features. Our free week is the best way to get familiar with our learning experience. While we typically don't offer discounts or promo codes to the general public or students, there are price breaks and free training offers in certain situations. Promo codes, discounts & free week Does CBT Nuggets offer discounts?ĬBT Nuggets proudly offers a variety of awesome programs to help learners get the IT training they need and better their lives.